Digital Marketing Business Owner: How to Apply Conversion Rate Optimization Techniques

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In order to increase your business profits, it’s important to implement conversion rate optimization. Here are some tips for how you can apply these techniques in your digital marketing business from Abavideonews .

conversion rate optimisation

 Implement conversion rate optimization techniques

  • Research popular keywords and patterns of people using the search engine and social media. Determine how they found the content they clicked on, what actions followed it, and what links were most beneficial.  
  • Optimize your landing page by increasing conversions by offering an audible call-to-action that is clear and concise. Make sure that your call-to-action includes a strong call to action verb (e.g., “Sign up now”) and a clear link to an offer that promises an immediate benefit (e.g., “Our next class is free”). 
  • You should go out of your way to make it easy for potential customers to interact with your business, especially if you want them to sign up for your newsletter or make a purchase. Responsive design is the solution here, as it can adapt to different screen sizes, which means more people will be able to see your content and be able-click on the call-to-action buttons you want them too. 
  • If you want to use a bit of psychology, put yourself in the shoes of your audience and put your best foot forward. You could also have an introductory video that you show to your leads to help them understand what they are getting into. It’s essential that you retain control of the image, but a little trick is using the second person voice when talking about yourself so as not to appear boastful and fake. 
  • Add clear call-to-action buttons on your landing pages and other content where it is applicable. These actions should be placed near or right next to the main photo or logo, so you don’t have too many choices. 
  • When implementing landing pages into a conversion rate optimization campaign, you need to make it appealing to the visitor. This is done by making sure that the content is interesting and relevant. You can accomplish this by including a description of your business and what you offer in your landing page. 
  • Always remember to stay positive, as this helps the viewer better understand who you are and what you are offering them. By using words such as “today” or “this week”, you will have more success in getting people into your funnel, because they don’t want to miss out on something that could benefit them. 
  • If you need to spread your PR messaging out over multiple pages, do so. You may have to explain a little more, but this is usually worth it in the long run, as you can make the assumption that the visitor is interested in what you are offering and want them to continue reading.
  • Include a call-to-action button on your email list subscription form. Allowing people to opt directly into your email list will help when linking them into social media campaigns and lead to more conversions. This can be especially beneficial when your page is not optimized for mobile browsing. 
  • Reach out to an expert in digital marketing if you want to see how they have applied conversion rate optimization strategies in their business plan. They may be willing to share some of their best tactics with you.
  • Don’t forget your call-to-action button in the header or footer, as this is where most people will look when they are about to leave the page. It’s also good for consistency so your visitors know where to click. 
  • Always include a display URL that is relevant and matches the landing page content. This should direct people to an easy to remember URL, such as www.yoursitehere.com/specialoffer. 
  • Try using a landing page with only one call-to-action button where possible, instead of multiple calls in one area that all look the same. This will make it easier for people to click on the call-to-action button and continue on to the next step in your conversion rate optimization campaign. 
  • Another great tip is “Use a call-to-action button that involves an illustration or image that relates to your product or service, something you would like to see again.” 
  • A final tip is when implementing landing pages, make sure you are using social proof such as testimonials and case studies. These will help support your claims, which will lead more people into action by convincing them of your credibility.

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