When we analyse our brand web presence compare to comptitors E-A-T principle is very important. Google see brand Expertise, Authority and Trust .
Here We have Checklist Related to E-A-T
Authorship Credibility
- Check website content being authored by authors with expertise, authority and trustworthiness
- Make sure regarding creativity to create author pages for your website contributors for their expertise
- If anybody search “author name” topic ~site:www.allupost.com in Google, make sure to do your authors have much relevant point of view.
Backlinks & ‘linkless’ links (Without Link)
- Backlinks is more important, create your website backlink profile that is stronger against your competitors.
- When we search my brand name using content analysis tools like Ahref content audit, BuzzSumo, Google News we find a greater number of results for your brand versus your competitors’ brand names?
- Focus to get dofollow backlinks to your website from credible or high authority websites.
- Greater number of unlinked backlinks mentions compare to your competitors with credible domains.
- Mentions Brand name in correct context, on websites you expect Google to ‘seed’.
Add More Review
Review generation strategy like how to facilitate a medium or high ratio positive reviews for our brand Check websites like…
- Yelp
- Better Business Bureau
- Amazon
- Google Shopping
- Google My Business
Check competitors review and much greater number reviews online.
Focus on how to add positive reviews for your own brand.
Analyse about your brand compare to SEO competitors on websites like Better Business Bureau or TrustPilot?
- Wikipedia presence
- Create Wikipedia page for your brand
Focus to boost E-A-T scores by publishing original content that gets mentions on high authority website.
Summarise with new third party research and attract with good backlinks.
Focus to connect with journalists via HARO or Twitter to offer useful information.
Forums Discussion
Forum discussions for relevant questions and offer useful information on high authority forums website to have an impact E-A-T score
Always discuss forum conversations with your brand.
Brand Trustworthiness
Increase brand trustworthiness, try to remove of negative reviews online any resolve their query.
On-site Page Content
Try to write Website content which reflect to expertise, authority and trustworthiness
Make About Us and contact us page and navigate for users and crawlers to easily find this