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Tech Details Report in Google Analytics (GA-4)

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The Tech Details Report in Google Analytics provides insights into the technology people use to access your website or app. By analyzing factors such as browsers, operating systems, and screen resolutions, this report enables businesses to optimize their platforms for better user experience.

This blog will explain the key dimensions and metrics included in the Tech Details Report, along with examples to help you understand its value.

Key Features of the Tech Details Report

Dimensions in the Report

The Tech Details Report automatically collects dimensions that describe how users access your website or app:

Metrics in the Report

The report includes metrics to measure user behavior:

Example: Using the Tech Details Report

Imagine a business runs an e-commerce website. After reviewing the Tech Details Report:

  1. They notice most users access the site using Chrome on Windows with a 1920×1080 screen resolution.
  2. Engagement data reveals a low engagement rate for mobile users.
  3. The business decides to optimize the mobile version of the site and sees a 15% increase in mobile engagement.

Viewing the Tech Details Report

Follow these steps to view the Tech Details Report in Google Analytics:

  1. Open the Google Analytics app.
  2. Tap Menu in the top left.
  3. Go to Reports and select Tech.
  4. Navigate to the Tech Details tab.

Note: Editors and Administrators can customize the report by adding or removing dimensions, metrics, or charts.

Customizing the Report

If you are an Editor or Administrator, customize the report to meet specific needs:

Key Dimensions and Metrics

Dimension/MetricDefinitionExample
App VersionMobile app version.v2.5 (Android)
BrowserWeb browser used by users.Chrome, Safari
Device CategoryType of device users used.Desktop, Mobile
Operating SystemThe OS on users’ devices.Windows, iOS
Screen ResolutionDisplay resolution of user devices.1920×1080, 1440×900
Average Engagement TimeAverage time users spend actively on the site or app.5 minutes per session
Engagement RatePercentage of engaged sessions.45%
New UsersNumber of first-time users.1,200

Why Use the Tech Details Report?

This report is essential for identifying and addressing platform-specific challenges. It helps:

For more advanced analytics strategies, check out Highest Paying Jobs in IT.

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