Schema markup is an essential part of technical SEO, helping search engines understand the content of your website better. By implementing schema types effectively, you can improve your website’s search visibility, enhance rich snippets, and provide users with relevant information directly on the search engine results pages (SERPs).
Below are the 12 key types of schemas in SEO that every webmaster should know and utilize.
List of Types of Schema in SEO
- WebPage Schema
- Indicates to search engines that a page is a web page.
- BreadcrumbList Schema
- Displays different levels of navigation for easier user accessibility.
- Organization Schema
- Provides information about your organization to search engines.
- Article Schema
- Offers detailed data about each article on your site to search engines.
- Product Schema
- Crucial for eCommerce sites, showcasing product information.
- SearchAction Schema
- Commonly used in publisher listings and eCommerce websites.
- FAQ Schema
- Displays popular questions and answers on the SERP itself.
- Event Schema
- Useful for listing open houses, events, or gatherings.
- Recipe Schema
- Shares detailed cooking instructions, ingredients, nutrition facts, and more.
- Review Schema
- Displays star ratings and reviews in search results.
- Course Schema
- Informs search engines about educational courses provided by institutions or platforms.
- LocalBusiness Schema
- Shares detailed information about a local business with search engines.
Key Types of Schema in SEO
| Schema Type | Purpose | Best For |
|---|---|---|
| WebPage Schema | Identifies a page as a web page | All types of websites |
| BreadcrumbList Schema | Displays navigation hierarchy | Blogs, eCommerce |
| Organization Schema | Shares organization details | Company websites |
| Article Schema | Enhances article representation | Blogs, News portals |
| Product Schema | Highlights product details | eCommerce platforms |
| SearchAction Schema | Enables direct search actions | eCommerce, Publishers |
| FAQ Schema | Answers common user questions | Service, Product pages |
| Event Schema | Lists events with details | Event organizers |
| Recipe Schema | Shares cooking-related data | Food and recipe websites |
| Review Schema | Displays star ratings in search | Review-based websites |
| Course Schema | Lists educational course details | Institutions, E-learning |
| LocalBusiness Schema | Provides local business details | Small businesses |
Conclusion
Understanding and using schema markup effectively can significantly improve your website’s SEO. These schema types help search engines interpret your content more accurately and enable rich results that boost engagement and visibility.
By integrating these schemas into your website, you enhance its relevance, making it easier for users to find and interact with your content.