How Many Types of Google Ads are There? Posted on December 7, 2024December 7, 2024 By Sourabh Kumar Getting your Trinity Audio player ready... Spread the love When discussing how many types of Google Ads exist, it’s important to differentiate between Google Ads campaign types and the ad formats available within those campaigns. In total, there are 9 types of Google Ads campaigns, each offering unique ad formats and targeting options. Types of Google Ads Campaigns 1. Search Campaigns What it is: Text-based ads that appear on Google search results pages. Ad Formats: Responsive search ads Call-only ads Dynamic search ads Best For: Businesses looking to capture high-intent traffic and drive leads or purchases. 2. Display Campaigns What it is: Image-based ads shown across Googleโs Display Network. Ad Formats: Single image ads Responsive display ads Best For: Building brand awareness and reaching audiences passively as they browse. 3. Video Campaigns What it is: Ads shown on YouTube or across the web. Ad Formats: Skippable and non-skippable in-stream ads In-feed video ads Bumper ads Outstream ads Masthead ads Best For: Engaging audiences through immersive and creative video content. 4. Shopping Campaigns What it is: Visual product ads for e-commerce businesses. Ad Formats: Product Shopping ads Local inventory ads Best For: E-commerce businesses seeking to increase online and in-store sales. 5. Smart Campaigns What it is: Fully automated campaigns managed by Google. Ad Types: Search ads Display ads Best For: Small businesses or advertisers with limited time for campaign management. 6. Performance Max Campaigns What it is: Goal-based campaigns that run across all Google ad channels. Best For: Advertisers looking for a unified, automated strategy across multiple placements. 7. App Campaigns What it is: Ads to promote app downloads or user engagement. Ad Types: App install ads App engagement ads Best For: Businesses aiming to drive app installs or re-engagement. 8. Discovery Campaigns What it is: Ads shown on Googleโs Discovery Feed, Gmail, and YouTube. Best For: Reaching a wide audience with visually rich ads designed for engagement. 9. Local and Local Services Ads What it is: Ads designed to drive traffic to physical locations or promote services. Ad Types: Local ads (soon to be merged with Performance Max) Local Services Ads (e.g., Google Guaranteed or Screened) Best For: Businesses targeting local customers or promoting verified services. Total Ad Formats Across Campaign Types In addition to the campaign types, there are 22 different ad formats within these campaigns, such as: Search Ads: Responsive search, call-only, dynamic search. Video Ads: Skippable, non-skippable, bumper, in-feed, and more. Display Ads: Single image, responsive. Shopping Ads: Product Shopping, local inventory. Smart Ads: Automated search or display. Performance Max Ads: Multi-channel unified ads. Key Differences Between Campaign Types Campaign TypeAd FormatsBest Use CaseSearchResponsive, call-only, dynamicHigh-intent leads and purchasesDisplaySingle image, responsiveBrand awarenessVideoSkippable, bumper, in-feedEngaging storytelling and brandingShoppingProduct Shopping, local inventoryE-commerce salesSmartAutomated search or displaySimplified advertising for small businessesPerformance MaxAll formats unifiedMulti-channel campaignsAppInstall or engagement adsApp downloads and re-engagementDiscoveryVisual ads on Google propertiesAudience engagement and awarenessLocal/Local Services AdsLocal ads, Google GuaranteedDriving foot traffic and promoting services Internal Linking: Campaign Objective for Google Ads Understanding your campaign objective for Google Ads is critical when choosing the best type of ad. Whether it’s driving leads, increasing brand awareness, or boosting sales, selecting the right campaign aligns your goals with the most effective ad type. FAQs How many different types of Google Ads are there? There are 9 main campaign types and 22 ad formats, offering various combinations to suit your business goals. What is the most common Google Ads campaign type? Search campaigns are the most popular because they target high-intent traffic directly on Google search results. Whatโs the difference between Smart Campaigns and Performance Max? Smart campaigns are fully automated and limited in customization, while Performance Max offers goal-driven automation across multiple ad channels with more control. By understanding how many types of Google Ads are available, businesses can choose the best campaign type to achieve their objectives effectively. Download QR ๐กป Google Analytics
Google Analytics Default Channel in GA 4 Posted on June 19, 2023June 20, 2023 Spread the love Spread the love Organic social Organic social refers to the channel through which users arrive at your website or app via non-paid or non-advertising links on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. It includes visitors who click on links to your website shared organically in posts,… Read More
Google Analytics How to Find Session in GA4 (Google Analytics 4)? Posted on July 4, 2023July 5, 2023 Spread the love Spread the love Step- 1 First Go Analytics Home Page Step 2 Click on Reports Screenshot below Step 3 Click on Acquisition and then Traffic Acquisition screenshot given below: Step 4 Below screen you can see session Report Download QR ๐กป Read More
Google Analytics How to Find New User and Returning User in GA4 ? Posted on July 16, 2023January 22, 2025 Spread the love Spread the love 1st step Open GA 4 Analytics Home Page CClick on Reports Screenshot Given Below 2nd Step Click on Retention ButtonScreenshot Given Below Step 3 After clicking Retention we can See New user and Returning User Also Read: Google Analytics 4 (GA4) Glossary Download QR ๐กป Read More