Tech Details Report in Google Analytics (GA-4)

Getting your Trinity Audio player ready...

The Tech Details Report in Google Analytics provides insights into the technology people use to access your website or app. By analyzing factors such as browsers, operating systems, and screen resolutions, this report enables businesses to optimize their platforms for better user experience.

This blog will explain the key dimensions and metrics included in the Tech Details Report, along with examples to help you understand its value.

Key Features of the Tech Details Report

Dimensions in the Report

The Tech Details Report automatically collects dimensions that describe how users access your website or app:

• App Version: Tracks the mobile app version (e.g., v2.3 for Android, 1.4 for iOS).
• Browser: Identifies browsers like Chrome, Firefox, or Safari.
• Device Category: Classifies devices as desktop, mobile, or tablet.
• Device Model: Provides model names such as iPhone 12 Pro or Samsung Galaxy S22.
• Operating System: Indicates OS like Android, iOS, or Windows.
• OS Version: Shows the version of the operating system, such as Windows 11.
• Platform: Specifies access methods (Android, iOS, or Web).
• Screen Resolution: Captures the display resolution (e.g., 1920×1080).

Metrics in the Report

The report includes metrics to measure user behavior:

• Average Engagement Time: Shows how long users actively interact with your site or app.
• Engaged Sessions: Counts sessions that lasted over 10 seconds or included key actions.
• Engagement Rate: Percentage of engaged sessions relative to total sessions.
• New Users: Tracks users who visited your platform for the first time.
• Active Users: Monitors the total number of distinct users on your platform.

Example: Using the Tech Details Report

Imagine a business runs an e-commerce website. After reviewing the Tech Details Report:

1. They notice most users access the site using Chrome on Windows with a 1920×1080 screen resolution.
2. Engagement data reveals a low engagement rate for mobile users.
3. The business decides to optimize the mobile version of the site and sees a 15% increase in mobile engagement.

Viewing the Tech Details Report

Follow these steps to view the Tech Details Report in Google Analytics:

1. Open the Google Analytics app.
2. Tap Menu in the top left.
3. Go to Reports and select Tech.
4. Navigate to the Tech Details tab.

Note: Editors and Administrators can customize the report by adding or removing dimensions, metrics, or charts.

Customizing the Report

If you are an Editor or Administrator, customize the report to meet specific needs:

• Apply filters for specific device categories like mobile.
• Compare metrics across browsers to identify performance issues.
• Add dimensions like Platform/Device Category for deeper insights.

Key Dimensions and Metrics

Dimension/Metric	Definition	Example
App Version	Mobile app version.	v2.5 (Android)
Browser	Web browser used by users.	Chrome, Safari
Device Category	Type of device users used.	Desktop, Mobile
Operating System	The OS on users’ devices.	Windows, iOS
Screen Resolution	Display resolution of user devices.	1920×1080, 1440×900
Average Engagement Time	Average time users spend actively on the site or app.	5 minutes per session
Engagement Rate	Percentage of engaged sessions.	45%
New Users	Number of first-time users.	1,200

Why Use the Tech Details Report?

This report is essential for identifying and addressing platform-specific challenges. It helps:

• Optimize websites for popular browsers and screen resolutions.
• Improve user experience across mobile and desktop devices.
• Track and enhance engagement metrics, such as Engagement Rate and Average Engagement Time.

For more advanced analytics strategies, check out Highest Paying Jobs in IT.