- Meaning of Pay Per Click Marketing (PPC)
- Why there is need to do PPC
- How PPC increase your business?
- Google Ad word Account Structure
- Know About Google Ad sense and Ad words
- Adbrite, Chitika, Amazon and other PPC programs
- Yahoo, MSN and Google PPC comparison
- Google Ad Words structure
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Set-up a PPC Campaign
How to Create PPC Campaign ?
- Setting up a PPC Campaign
- Google Ad word Account Structure
- Setting up an Ad group within campaign
- Using My Client Centre (MCC)
- CTR, CPA, CPM
- What is Impression?
- How to make an effective ad?
- Cost and Conversion
- Process to increase CTR & Conversion
- What is Tracking Code?
How to Research Keyword for PPC?
- What is Keyword Research and analysis?
- Way to Researching PPC Keywords
- Why choose target keywords and audiences
- Choose Keywords according to Geographical location
- Analysing keywords of your competitors
- Finding Keywords popularity
- Global and local search Volume
- How to Categorizing your ad campaigns to Ad groups
- PPC Keywords tools and resources
How to Create Ads for PPC Campaigns?
- Create Impressive and Effective Ads and Ad groups
- Unique Title and character limits
- Measurement of Title, Description URL
- Ad to produce better ROI
- Various examples of Effective ads
- Process to Creation of Landing pages and Destination URL’s
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