Know About PPC Complete Syllabus

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  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC increase your business?
  • Google Ad word Account Structure
  • Know About Google Ad sense and Ad words
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google Ad Words structure
  • Set-up a PPC Campaign

How to Create PPC Campaign ?

  • Setting up a PPC Campaign
  • Google Ad word Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Centre (MCC)
  • What is Impression?
  • How to make an effective ad?
  • Cost and Conversion
  • Process to increase CTR & Conversion
  • What is Tracking Code?

How to Research Keyword for PPC?

  • What is Keyword Research and analysis?
  • Way to Researching PPC Keywords
  • Why choose target keywords and audiences
  • Choose Keywords according to Geographical location
  • Analysing  keywords of your competitors
  • Finding Keywords popularity
  • Global and local search Volume
  • How to Categorizing your ad campaigns to Ad groups
  • PPC Keywords tools and resources

How to Create Ads for PPC Campaigns?

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad to produce better ROI
  • Various examples of  Effective ads
  • Process to Creation of Landing pages and Destination URL’s


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