Know About PPC Complete Syllabus

• Meaning of Pay Per Click Marketing (PPC)
• Why there is need to do PPC
• How PPC increase your business?
• Google Ad word Account Structure
• Know About Google Ad sense and Ad words
• Adbrite, Chitika, Amazon and other PPC programs
• Yahoo, MSN and Google PPC comparison
• Google Ad Words structure

• Set-up a PPC Campaign

How to Create PPC Campaign ?

• Setting up a PPC Campaign
• Google Ad word Account Structure
• Setting up an Ad group within campaign
• Using My Client Centre (MCC)
• CTR, CPA, CPM
• What is Impression?
• How to make an effective ad?
• Cost and Conversion
• Process to increase CTR & Conversion
• What is Tracking Code?

How to Research Keyword for PPC?

• What is Keyword Research and analysis?
• Way to Researching PPC Keywords
• Why choose target keywords and audiences
• Choose Keywords according to Geographical location
• Analysing  keywords of your competitors
• Finding Keywords popularity
• Global and local search Volume
• How to Categorizing your ad campaigns to Ad groups
• PPC Keywords tools and resources

How to Create Ads for PPC Campaigns?

• Create Impressive and Effective Ads and Ad groups
• Unique Title and character limits
• Measurement of Title, Description URL
• Ad to produce better ROI
• Various examples of  Effective ads
• Process to Creation of Landing pages and Destination URL’s