Top 130 SEO Questions for Interviews

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If you are finding new jobs in seo and have approx. two years of experience in Seo then definitely these questions help you to crack interviews. All SEO company ask these question before hiring any fresher or 2 year experienced persons. Here are some top Seo questions which helps you to get job easily.

SEO FAQ: Top 130+ SEO Questions for Interviews

1. What is SEO & why is it so important?

In short SEO is Quality of traffic to your website through organic search results and website keywords visible in SERP Page. Any business generate organic traffic so it is more important.

2. What is a Search Engine?

A search engine is a software system designed to search for information on the internet. It retrieves and ranks web pages, images, videos, and other types of content based on keywords entered by users. Popular search engines like Google, Bing, and Yahoo use algorithms to provide the most relevant results from their vast index of web content.

3. Name of a few search engines.

• Google
• Duckduckgo
• Yandex
• Yahoo
• Bing

4. Who are the Founders of Google?

Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University.

5. In Which Year Was Google Founded?

Google was founded in 1998.

6. What is the World Wide Web (www)?

The World Wide Web (www) is a system of interconnected documents and other resources, linked by hyperlinks and accessible over the internet. It allows users to view web pages and navigate between them using a web browser.

7. What is a Domain?

A domain is a unique address used to identify a website on the internet, typically consisting of a name and an extension (e.g., example.com). It helps users find and access websites easily without needing to remember IP addresses.

Also Read: 50 SEO Manager Interview Questions and Answers (Advance SEO)

8. What is domain extension?

• . In
• . Com
• . Org
• . Net
• . Tv

9. What is a Website?

A website is a collection of interconnected web pages, typically hosted on a server, accessible via the internet through a domain name. Websites can provide information, services, or facilitate online activities such as e-commerce or social networking.

10. What is a Web Server?

A web server is a computer or software that stores, processes, and delivers web pages to users when they request them through their browsers. It hosts websites and responds to HTTP or HTTPS requests by serving the requested page or resource.

11. What is Web Hosting?

Web hosting is a service that allows individuals or organizations to make their websites accessible on the internet. Web hosting companies provide space on a server where website files are stored and ensure that the site remains available to users.

12. What is Crawling?

Crawling is the process by which search engine bots (like Googlebot) visit and scan web pages to gather data, follow links, and discover new or updated content. This is the first step in understanding what a page is about and how it should be indexed.

13. What is Indexing?

Indexing is the process by which search engines organize and store the data gathered during crawling. Once a page is crawled, it is added to the search engine’s index, allowing it to be retrieved and displayed in search results when relevant queries are made.

14. What is SERP?

SERP stands for Search Engine Results Page. It is the page displayed by a search engine in response to a user’s query. The SERP includes a mix of organic results, paid ads, featured snippets, and other search result elements such as images, maps, and videos.

15. What is organic result?

When you search your query in any search engine like google, yahoo, bing and you find your website, after click this you go to your own website.
.

16. What are Paid Results?

Paid results refer to advertisements that appear at the top or bottom of search engine results pages (SERPs) when users perform a search query. These results are part of Pay-Per-Click (PPC) advertising, where businesses bid on keywords, and they are marked as “Ad” or “Sponsored.” Unlike organic results, businesses pay to appear in these positions.

17. What is “Google Suggest” or “Autocomplete”?

Google Suggest, also known as Autocomplete, is a feature in Google Search that predicts and displays search query suggestions as users type in the search box. These suggestions are based on popular searches, user behavior, and relevant queries, helping users complete their searches more quickly and efficiently.

18. What is On-Page SEO?

On-page SEO refers to the practice of optimizing individual web pages to improve their rankings in search engines and earn more relevant traffic. It includes optimizing content, meta tags (title, description), URLs, internal links, image alt texts, and heading tags. It also involves improving user experience, page speed, and mobile-friendliness.

When you change inside website like:

• Meta
• Alt
• Canonical issue
• Keyword placement
• Analytics, webmaster code add in website
• Sitemap, robots. Txt add on root folder
• Keyword placement
• h1, h2, … h6 add in page
• Internal linking
• Breadcrumbs
• Favicon logo
• Image Renaming

19. What is Off-Page SEO?

Off-page SEO refers to actions taken outside your own website to impact your rankings within search engine results pages (SERPs). This includes building backlinks, social media marketing, and online reputation management.

20. What is the definition of a keyword?

A keyword is a specific word or phrase that users enter into search engines to find relevant information.

21. What is a long-tail keyword?

Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to a point of purchase or when using voice search.

22. What are LSI keywords?

LSI (Latent Semantic Indexing) keywords are terms or phrases that are semantically related to the main keyword. They help search engines understand the context and meaning of your content.

23. What are Heading Tags?

Heading tags (H1, H2, H3, etc.) are HTML elements used to define the headings and subheadings on a webpage, with H1 being the most important.

24. What is Canonical URL?

A canonical URL is a tag used to tell search engines which version of a URL is the primary one to avoid duplicate content issues.

25. What is Page Title?

A page title, or title tag, is an HTML element that specifies the title of a webpage. It’s crucial for SEO as it’s the first thing users see in SERPs.

26. What is the definition of a URL?

A URL (Uniform Resource Locator) is the web address used to access a webpage on the internet.

27. What is an SEO-friendly URL?

An SEO-friendly URL is a URL that is easy to read, includes relevant keywords, and helps search engines and users understand what the page is about.

28. What are Meta Descriptions?

Meta descriptions are HTML attributes that provide brief summaries of webpages. They appear under the page title in search results and can influence click-through rates.

29. What are Backlinks?

Backlinks are links from other websites to your site. They are important for SEO because they signal to search engines that your content is trustworthy and authoritative.

30. What is a Do-Follow link?

A do-follow link is a link that passes SEO value from one website to another, helping with page ranking in search engines.

31. What is a No-Follow link?

A no-follow link is a link that includes a rel=”nofollow” tag, which instructs search engines not to pass SEO value to the linked website.

32. What is Internal Linking?

Internal linking refers to hyperlinks that point to other pages within the same website, helping to spread link equity and improve site navigation.

33. What are Incoming Links?

Incoming links, also known as inbound links, are hyperlinks from other websites pointing to your site.

34. What is an Outgoing Link?

An outgoing link is a hyperlink on your website that points to an external website.

35. Why are Backlinks Important in SEO?

Backlinks are important in SEO because they act as a vote of confidence from one site to another, signaling to search engines that the content is valuable and trustworthy.

36. What are the Most Important Google Ranking Factors?

Some key Google ranking factors include content quality, backlinks, mobile-friendliness, page speed, domain authority, and user experience metrics.

37. What is robots.txt?

Robots.txt is a file that gives instructions to web crawlers about which pages or files should not be crawled or indexed by search engines.

38. What is an HTML Sitemap?

An HTML sitemap is a page on a website that lists all the important pages in a hierarchical structure, helping users and search engines navigate the site.

39. What is an XML Sitemap?

An XML sitemap is a file that lists all the important URLs on a website, helping search engines index the content more effectively.

40. How Can I See What Pages are Indexed in Google?

You can see indexed pages in Google by searching site:yourwebsite.com in Google Search or using Google Search Console.

41. What are Doorway Pages?

Doorway pages are low-quality web pages created to rank for specific search queries, often leading visitors to multiple similar pages or the same destination.

42. What are 404 Errors?

A 404 error occurs when a webpage cannot be found, typically due to broken links or moved/deleted pages.

43. What is Anchor Text?

Anchor text is the clickable text in a hyperlink, which is often used to indicate the topic or content of the linked page.

44. What is Image Alt Text?

Image alt text is a description of an image used in HTML to help search engines understand the image content and improve accessibility for visually impaired users.

45. What is Google Webmaster Tools/Google Search Console?

Google Search Console is a free tool provided by Google that helps webmasters monitor website performance, search traffic, and fix SEO-related issues.

46. What is a 301 Redirect?

A 301 redirect is a permanent redirect from one URL to another, ensuring that link equity and search rankings are transferred to the new URL.

47. What is Google Analytics?

Google Analytics is a tool that tracks and reports website traffic, helping website owners understand user behavior and measure marketing efforts.

48. What is Google PageRank?

Google PageRank is an algorithm used by Google to rank websites based on the number and quality of backlinks they receive.

49. What is Domain Authority?

Domain Authority (DA) is a metric developed by Moz to predict how well a website will rank in search engine results, based on several factors like backlinks and content quality.

50. What is Search Engine Submission?

Search engine submission is the process of submitting your website directly to search engines like Google or Bing for indexing.

51. What is Directory Submission?

Directory submission is the process of submitting your website to web directories to improve visibility and gain backlinks.

52. What is Article Submission?

Article submission is the process of submitting high-quality articles to article directories or third-party websites to build backlinks and drive traffic.

53. What is Press Release Submission?

Press release submission involves sending a newsworthy announcement to media outlets, online PR services, or industry-related sites to gain coverage and backlinks.

54. What are Classified Ads?

Classified ads are online advertisements placed in specific categories (e.g., jobs, services) to promote products or services.

55. What is Forum Posting?

Forum posting involves participating in online discussion forums to share expertise, promote your website, and gain backlinks.

56. What is a Business Directory?

A business directory is an online listing of businesses, where companies can submit their information to gain exposure and backlinks.

57. What is Social Bookmarking?

Social bookmarking is the process of saving and sharing links to websites, blog posts, and articles on social bookmarking platforms like Reddit, StumbleUpon, or Pinterest.

58. What is Social Networking?

Social networking involves creating profiles and interacting with others on social media platforms like Facebook, Twitter, and LinkedIn to build relationships and promote content.

59. What is an RSS Feed?

An RSS (Really Simple Syndication) feed allows users to receive updates from websites automatically whenever new content is published.

60. What is Guest Posting?

Guest posting is the process of writing and publishing articles on other websites or blogs to build backlinks and increase brand exposure.

61. What is Blog Commenting?

Blog commenting involves leaving valuable comments on blog posts with a backlink to your website, helping build relationships and potentially driving traffic.

62. What is Google Algorithm?

The Google algorithm is a set of rules and calculations that determines the ranking of websites in search engine results.

63. What is Google Panda?

Google Panda is an algorithm update aimed at reducing the rankings of low-quality sites and improving the rankings of high-quality content.

64. What is Google Penguin?

Google Penguin is an algorithm update designed to reduce the rankings of websites that engage in manipulative link-building practices.

65. What is Google Hummingbird?

Google Hummingbird is an algorithm update that focuses on understanding the meaning behind search queries to provide more relevant results.

66. What is Mobilegeddon?

Mobilegeddon is a Google algorithm update that boosts the rankings of mobile-friendly websites in mobile search results.

67. What is HTTPS/SSL Update?

The HTTPS/SSL update is an algorithm change that gives preference to secure (HTTPS) websites, encouraging webmasters to use SSL certificates.

68. What is Google Pigeon Update?

Google Pigeon is an algorithm update aimed at improving the accuracy of local search results by linking them more closely to traditional web ranking signals.

69. What is Google Penalty?

A Google penalty occurs when a website is negatively impacted by Google’s algorithms or manual actions due to violating Google’s guidelines.

70. What are Google Sitelinks?

Google sitelinks are additional links displayed under the main URL in SERPs, helping users navigate directly to relevant sections of a website.

71. What is Google Knowledge Graph?

Google Knowledge Graph is a knowledge base used by Google to provide structured and detailed information about people, places, and things, which appears directly in search results.

72. What is Google My Business?

Google My Business is a free tool that allows businesses to manage their online presence across Google Search and Maps.

73. Definition of SEO Audit

An SEO audit is the process of analyzing a website’s performance, identifying issues, and creating strategies to improve rankings in search engines.

74. Popular SEO Blogs to Follow

Some popular SEO blogs include Moz, Neil Patel, Search Engine Journal, and Backlinko.

75. What is AMP?

AMP (Accelerated Mobile Pages) is a framework developed by Google to create fast-loading mobile web pages.

76. Name a Few Popular SEO Tools

Popular SEO tools include Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog.

77. What is Cloaking?

Cloaking is a black hat SEO technique where different content is shown to search engines than what is shown to users.

78. What is Keyword Density?

Keyword density is the percentage of times a keyword appears in the content compared to the total word count.

79. What is Keyword Frequency?

Keyword frequency refers to the number of times a keyword appears on a webpage.

80. What is Google Sandbox?

Google Sandbox is a speculative filter that prevents new websites from ranking highly in search results for a period, despite SEO efforts.

81. What is the Disavow Tool?

The Disavow Tool in Google Search Console allows webmasters to tell Google to ignore certain backlinks when calculating rankings.

82. What is Google Fetch?

Google Fetch is a feature in Google Search Console that allows webmasters to test how Google crawls and indexes their pages.

83. How Do You Separate Words in a URL?

Words in URLs are typically separated by hyphens (-), which are preferred by search engines over underscores (_).

84. What is Google Dance?

Google Dance refers to the period when Google is updating its index, causing fluctuations in search rankings.

85. What is Google’s Rich Answer Box?

The Rich Answer Box is a featured snippet that provides direct answers to search queries at the top of the search results page.

86. What is ccTLD?

A ccTLD (country code top-level domain) is a domain extension specific to a country, such as .uk for the United Kingdom or .in for India.

87. What is Black Hat SEO?

Black Hat SEO refers to unethical SEO techniques that violate search engine guidelines, aimed at manipulating search rankings.

88. Name a Few Black Hat SEO Techniques

Black hat SEO techniques include keyword stuffing, cloaking, link farming, and hidden text.

89. What is the Meaning of Competitive Analysis?

Competitive analysis is the process of evaluating your competitors’ strengths and weaknesses to gain an advantage in SEO or marketing strategies.

90. What is a Contextual Backlink?

A contextual backlink is a link placed within relevant content, often surrounded by related keywords, which search engines value highly.

91. What Does It Mean by “Repeat the Search with the Omitted Results Included”?

This means Google has removed some similar or duplicate results from the search page, but you can click to see them if desired.

92. What is Duplicate Content?

Duplicate content refers to large blocks of content that appear on multiple pages of a website or across different websites.

93. What is CTR and How to Boost It?

CTR (Click-Through Rate) is the percentage of users who click on your link in SERPs. To boost it, optimize your meta titles, descriptions, and use rich snippets.

94. What is Bounce Rate?

Bounce rate is the percentage of visitors who leave your website after viewing only one page.

95. What is Pogo-Sticking?

Pogo-sticking occurs when users quickly click back and forth between the search results and different pages, indicating dissatisfaction with the content they find.

96. Differences Between Bounce Rate and Pogo Sticking

Bounce rate refers to users leaving your site after one page, while pogo-sticking refers to users returning to search results quickly after clicking a result.

97. What is Alexa Rank in SEO?

Alexa Rank is a ranking system that measures website popularity based on traffic data from users of Alexa’s toolbar.

98. What is a Goal in Google Analytics?

A goal in Google Analytics represents a completed activity, such as a sale or form submission, that contributes to the success of your business.

99. What is a Funnel in Google Analytics?

A funnel in Google Analytics is a series of steps that users take to complete a specific goal, helping you understand user behavior throughout the process.

100. What is Referral Traffic?

Referral traffic refers to visitors who come to your website from other websites, excluding search engines and direct traffic.

101. What is Google Trends?

Google Trends is a tool that shows the popularity of search terms over time, helping users understand trends and search behavior.

102. What is Content Marketing?

Content marketing is the process of creating and distributing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer actions.

103. What are Crawl Stats?

Crawl stats provide data on how often Googlebot crawls your site, including the number of pages crawled, the response time, and any issues encountered.

104. How Do You Work SEO for a Video?

Video SEO involves optimizing video titles, descriptions, and tags, using video schema markup, and building backlinks to improve video rankings in search engines and platforms like YouTube.

105. What are the Top SEO Factors Not in Your Control?

Top factors not in your control include algorithm changes, competitor actions, and user-generated content.

106. How Do You Differentiate SEO and SEM?

SEO focuses on organic search optimization, while SEM (Search Engine Marketing) includes paid search strategies, such as Google Ads.

107. What are Outbound Links?

Outbound links are links on your website that point to external websites.

108. How Many Types of Goals in Google Analytics?

There are four types of goals in Google Analytics: destination, duration, pages/screens per session, and event goals.

109. Explain Events in Google Analytics

Events in Google Analytics are user interactions with content that can be tracked independently of page views, such as video plays or button clicks.

110. How to Identify Top Popular Pages of a Website Using Google Analytics?

You can identify top popular pages in Google Analytics by going to “Behavior > Site Content > All Pages,” which shows the most visited pages.

111. What is a Session in Google Analytics?

A session is a group of interactions a user has with your website within a given time frame (typically 30 minutes).

112. What are Segments in Google Analytics?

Segments in Google Analytics are subsets of your data that allow you to isolate and analyze specific groups of users.

113. What Do You Understand by Cohorts Reports in Google Analytics?

Cohort reports in Google Analytics allow you to group users based on shared characteristics or experiences, helping you analyze user behavior over time.

114. What Do You Understand by Acquisition Reports in Google Analytics?

Acquisition reports in Google Analytics show you how visitors arrive at your site (e.g., via organic search, paid search, social media, or referral).

115. What Do You Understand by Real-Time Data in Google Analytics?

Real-time data in Google Analytics shows live information about visitors on your site, including where they are, what pages they’re viewing, and their source.

116. What are Social Bookmarking Benefits?

Ans.

Faster Site Indexing and caching

Backlinks for our website

Referral Website Traffic

117. How to choose good bookmarking sites?

• Da, DR High above 30+
• Spam score below 3%
• 1st time crate profile
• If New signup or Register
• If old Login
• After login Put Title, description and link then submit

118. Top Popular Social Bookmarking Sites ?

• Reddit
• Tumblr
• Diggo
• Folkd
• Dig
• Scoop.it

119. What are Guest post Benefits?

Ans.

• Increase our Website’s Backlinks
• Increase A Websites DA and DR.
• Generate High-Quality Referral Traffic
• Increase A Businesses Brand Awareness
• Help to Generate Qualified Leads.

122. How to choose good Guest post sites?

Ans.

• Da, DR High above 30+
• Spam score below 3%
• Category Match If our site Women category , Women post Present

123. What are content syndication and Its Benefits?

Republishing the same piece of content 

Benefits: 

• Exposure to Target Audience
• SEO Boost 
• Implicit Promotion
• Brand Reputation

124. Name Top content syndication Sites? 

• Feedly
• Listly
• Flipboard
• Getpocket

125. Name Top image submission Sites? 

• Flickr.com
• https://imgur.com/
• https://500px.com/
• weheartit.com

126. How to do image submission ?

• Create an account and post your images and add out website link
• Benefits: Get Backlinks and Brand, logo promotion through Image

127. Business listing WHY?

• An online information for your business
• Maintaining and promoting your brand or business’s online presence

128. Why Do We Do Ppt  ?

PPT in SEO is a perfect activity for increasing Google rank, Website blog traffic and backlinks.

129. Why Do We Do Infographics ?

Infographics Means = “Information” +”Graphics”

Infographics can help you backlinks, increase your chances of ranking well in image search, and spread awareness about your brand or business

130. Why Do We Do Blog comments?

Blog comments refer to the comments visible at the bottom of the blog posts.

131. Why Do We Do Profile Creation ?

• Improved Online Visibility
• Brand Strengthening
• Profile creation is the best way to gain backlinks for your website.