Default Channel in GA 4

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Organic social

Organic social refers to the channel through which users arrive at your website or app via non-paid or non-advertising links on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. It includes visitors who click on links to your website shared organically in posts, profiles, groups, or conversations.

Organic Shopping

Organic shopping refers to the channel through which users land on your website or app via non-paid or non-advertising links on popular shopping platforms such as Amazon, eBay, Walmart, or other similar sites.

In this type visitors who click on organic links to your website that are shared on shopping platforms.

Organic Video

Organic video refers to the channel through which users reach your website or app via non-paid or non-advertising links on popular video platforms such as YouTube, TikTok, Vimeo, or other similar sites.

In this visitors who click on organic links to your website that are shared within videos or video descriptions.

Organic Search

The Channel through Which Users Reach Your Site/App via Non-Advertisement Links in Organic Search Results

Direct

In this type Which Users Reach Your Site/App via Saved Links or Directly Entering the URL

Affiliates

This type of Users Reach Your Site/App via Links on Affiliate Websites.

Audio

The Channel through Which Users Reach Your Site/App via Advertisements on Audio Platforms.

Cross-network

Cross-network is the channel through which users reach your site/app by encountering ads that are displayed across multiple networks, such as Search and Display, leading them to your site/app.

Display

Display is the channel through which users reach your site/app by interacting with display ads, including those displayed on the Google Display Network

Email

Email is the channel through which users reach your site/app by clicking on links embedded within email communications.

Mobile Push Notifications

Mobile Push Notifications is the channel through which users reach your site/app by following links in messages delivered to their mobile devices, even when they are not actively using the app.

Paid Other

Paid Other is the channel through which users reach your site/app via advertisements, excluding those categorized as Search, Social, Shopping, or Video ads

Paid Search

Paid Search is the channel through which users reach your site/app by clicking on ads displayed on search-engine sites such as Bing, Baidu, or Google

Paid Shopping

Paid Shopping is the channel through which users reach your site/app by clicking on paid advertisements displayed on shopping sites such as Amazon, eBay, or individual retailer sites.

Paid Social

Paid Social is the channel through which users reach your site/app by clicking on ads displayed on social sites such as Facebook and Twitter

Paid Video

Paid Video is the channel through which users reach your site/app by clicking on ads displayed on video sites such as TikTok, Vimeo, and YouTube.

Referral

Referral is the channel through which users reach your site by following non-ad links on other sites/apps, including blogs, news sites, and more.

SMS

SMS is the channel through which users reach your site/app by accessing links provided within text messages.

Unassigned